The Brandsider

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Why creators might be the ultimate case for brand-led businesses, and how we’ll actually grow this thing
 • 
Tamara Belair
Are brands getting petty?
Vrbo’s confusing new billboards, and why betting 50% of your business on a single product is a bad idea (duh)
 • 
Tamara Belair
Ferrari is playing a risky game
Can Lewis Hamilton deliver? Plus PLT's confusing rebrand and why Tesla might be in trouble
 • 
Tamara Belair
2
OpenAI's brand problem: why reach won't be enough
Beyond investing in a Super Bowl ad, OpenAI needs a brand people can buy into
 • 
Tamara Belair
TikTok's brand is more fragile than you might think
The problem with betting on product over connection
 • 
Tamara Belair
How Veuve Clicquot rewrote the rules of luxury
Barbe-Nicole Clicquot and the art of everyday indulgence
 • 
Tamara Belair
1
Welcome to the Brandsider: where brand meets business strategy
Starbucks' turnaround, Apple's new campaign and America's (new) favourite Halloween candy.
 • 
Tamara Belair
2
The Brandsider
The Brandsider
An insider’s perspective on brand, business & culture 💌 Connecting the dots every Friday. IG / TT @thebrandsider
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