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Inside Vyrao's irresistible universe
How a fragrance house turned emotional transformation into modern luxury
Nov 29
•
Tamara Belair
4
2
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Discussions
Return to form
L'Oréal's major acquisition, the return of Victoria's Secret, and ShopyMy's bet on curation
Oct 24
•
Tamara Belair
5
Who makes a brand?
The creative director’s delicate role
Oct 10
•
Tamara Belair
8
Heritage isn't enough
Lessons in lineage from Dior, Gap, Hermès, and beyond
Oct 3
•
Tamara Belair
13
2
2
How brands create insiders
Why insiders are the ultimate moat
Sep 26
•
Tamara Belair
15
4
Become your brand’s biggest asset
An introduction to founder-brand fit
Sep 19
•
Tamara Belair
8
1
Labubu deserves to be more than a fad
Kasing Lung’s reclaiming of Labubu, highlights from NYFW, and the Sweetgreen collab that has everybody drooling
Sep 12
•
Tamara Belair
8
2
1
When a brand breaks its oldest rule
Lessons from Maison Margiela’s new brand ambassador, Vyrao’s sex-themed launch, and Burberry’s W25 campaign
Sep 5
•
Tamara Belair
8
How to make a cult comeback
Gap’s denim revival, the Miu Miu girl defined, and Taylor Swift’s one-of-a-kind engagement ring
Aug 29
•
Tamara Belair
12
2
1
The devil wears Versace now
Prada Group is taking an L to build the next Italian fashion conglomerate, plus a peek into the creator economy
Apr 11
•
Tamara Belair
3
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The Brandsider
Strategy case studies & playbooks for building magnetic luxury brands 🗝️ IG/TT @thebrandsider
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