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The problem with cult brands
and why insiders are the ultimate moat
Sep 26
•
Tamara Belair
10
4
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Become your brand’s biggest asset
An introduction to founder-brand fit
Sep 19
•
Tamara Belair
7
1
Labubu deserves to be more than a fad
Kasing Lung’s reclaiming of Labubu, highlights from NYFW, and the Sweetgreen collab that has everybody drooling
Sep 12
•
Tamara Belair
7
2
When a brand breaks its oldest rule
Lessons from Maison Margiela’s new brand ambassador, Vyrao’s sex-themed launch, and Burberry’s W25 campaign
Sep 5
•
Tamara Belair
8
How to make a cult comeback
Gap’s denim revival, the Miu Miu girl defined, and Taylor Swift’s one-of-a-kind engagement ring
Aug 29
•
Tamara Belair
11
2
The devil wears Versace now
Prada Group is taking an L to build the next Italian fashion conglomerate, plus a peek into the creator economy
Apr 11
•
Tamara Belair
2
À la poubelle
Why creators might be the ultimate case for brand-led businesses, and how we’ll actually grow this thing
Apr 4
•
Tamara Belair
3
Are brands getting petty?
Vrbo’s confusing new billboards, and why betting 50% of your business on a single product is a bad idea (duh)
Mar 28
•
Tamara Belair
3
Ferrari is playing a risky game
Can Lewis Hamilton deliver? Plus PLT's confusing rebrand and why Tesla might be in trouble
Mar 18
•
Tamara Belair
3
2
OpenAI's brand problem: why reach won't be enough
Beyond investing in a Super Bowl ad, OpenAI needs a brand people can buy into
Feb 26
•
Tamara Belair
1
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