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The devil wears Versace now
Prada Group is taking an L to build the next Italian fashion conglomerate, plus a peek into the creator economy
Apr 11
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Tamara Belair
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The devil wears Versace now
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À la poubelle
Why creators might be the ultimate case for brand-led businesses, and how we’ll actually grow this thing
Apr 4
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Tamara Belair
1
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À la poubelle
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Are brands getting petty?
Vrbo’s confusing new billboards, and why betting 50% of your business on a single product is a bad idea (duh)
Mar 28
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Tamara Belair
3
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Are brands getting petty?
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How Veuve Clicquot rewrote the rules of luxury
Dec 19, 2024
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Tamara Belair
5
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How Veuve Clicquot rewrote the rules of luxury
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TikTok's brand is more fragile than you might think
Dec 26, 2024
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Tamara Belair
5
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TikTok's brand is more fragile than you might think
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Ferrari is playing a risky game
Mar 18
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Tamara Belair
3
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Ferrari is playing a risky game
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2
Are brands getting petty?
Mar 28
•
Tamara Belair
3
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Are brands getting petty?
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Welcome to the Brandsider: where brand meets business strategy
Nov 14, 2024
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Tamara Belair
2
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Welcome to the Brandsider: where brand meets business strategy
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À la poubelle
Apr 4
•
Tamara Belair
1
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À la poubelle
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Ferrari is playing a risky game
Can Lewis Hamilton deliver? Plus PLT's confusing rebrand and why Tesla might be in trouble
Mar 18
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Tamara Belair
3
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Ferrari is playing a risky game
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OpenAI's brand problem: why reach won't be enough
Beyond investing in a Super Bowl ad, OpenAI needs a brand people can buy into
Feb 26
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Tamara Belair
1
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OpenAI's brand problem: why reach won't be enough
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TikTok's brand is more fragile than you might think
The problem with betting on product over connection
Dec 26, 2024
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Tamara Belair
5
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TikTok's brand is more fragile than you might think
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How Veuve Clicquot rewrote the rules of luxury
Barbe-Nicole Clicquot and the art of everyday indulgence
Dec 19, 2024
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Tamara Belair
5
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How Veuve Clicquot rewrote the rules of luxury
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1
Welcome to the Brandsider: where brand meets business strategy
Starbucks' turnaround, Apple's new campaign and America's (new) favourite Halloween candy.
Nov 14, 2024
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Tamara Belair
2
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Welcome to the Brandsider: where brand meets business strategy
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