The Brandsider

the ultimate brand building resource for founders

CHI to LDN quick takes on the new rules of branding. We tell it as we see it.

brand news, deep-dives, hot takes, and the occasional interview from a former founder & brand lover every Wednesday.

business, culture, and gen z trends as seen on my group chats

Original case studies and frameworks that connect brand marketing to business strategy. Read by CEOs who want to build strong brands, and marketers who want to think more like CEOs.