Welcome to The Brandsider
A publication that brings you inside the world’s most magnetic brands.
I started The Brandsider to explore a simple question: what makes a brand truly cult-worthy? As a brand strategist who’s worked on major global rebrands, I’ve always been fascinated by the difference between brands that fade – and those people identify with, defend publicly, and instinctively recruit others into.
That curiosity eventually led me to the world of luxury, where aspiration, identity, and belonging are the real currencies – and where the strongest brands are built through distinctive positioning, narrative, and world-building.
You can also find us on Instagram and TikTok.
About me
I’m Tamara – a brand strategy consultant and founder of The Brandsider.
Alongside this publication, I work with premium and luxury brands on positioning, narrative, and world-building – helping founders, teams, and creators sharpen how they are perceived, understood, and experienced.
I began my career in management consulting before joining Lippincott, where I worked on global brand transformations for Fortune 500s – including the rebrand of Nokia.
After living in Montréal and London, I’m currently based in Edinburgh with my husband and collaborator, Parker Curry.
For consulting or sponsorship enquiries, you can reach me at tamara@thebrandsider.com.
