Looking forward to your future posts! Hadn't seen the Apple ad, indeed somewhat shocking from a company pushing "a different way of doing things". Their products are innovative, they are leaders on that front, but that ad? What happened to offering powerful tools to the often "artistically inclined" users who value the simplicity to get the work done. This ad portrays a new way of doing things, by incompetent cheaters. Well, that's my take on it, anyway!
Right?! Love how you've summarized Apple's brand idea & positioning. And totally agree - their news ads are completely off. Not sure what's going on there...
Looking forward to your future posts! Hadn't seen the Apple ad, indeed somewhat shocking from a company pushing "a different way of doing things". Their products are innovative, they are leaders on that front, but that ad? What happened to offering powerful tools to the often "artistically inclined" users who value the simplicity to get the work done. This ad portrays a new way of doing things, by incompetent cheaters. Well, that's my take on it, anyway!
...Written on my Mac - all by myself ;-)
Right?! Love how you've summarized Apple's brand idea & positioning. And totally agree - their news ads are completely off. Not sure what's going on there...