<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Brandsider: Side of Desk]]></title><description><![CDATA[Candid reflections on building a luxury brand intelligence company.]]></description><link>https://thebrandsider.com/s/side-of-desk</link><image><url>https://substackcdn.com/image/fetch/$s_!fH4s!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4b9f474-e1db-4703-b047-beb29b94a328_1280x1280.png</url><title>The Brandsider: Side of Desk</title><link>https://thebrandsider.com/s/side-of-desk</link></image><generator>Substack</generator><lastBuildDate>Tue, 16 Jun 2026 17:22:13 GMT</lastBuildDate><atom:link href="https://thebrandsider.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Tamara]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[tamara@thebrandsider.com]]></webMaster><itunes:owner><itunes:email><![CDATA[tamara@thebrandsider.com]]></itunes:email><itunes:name><![CDATA[Tamara Belair]]></itunes:name></itunes:owner><itunes:author><![CDATA[Tamara Belair]]></itunes:author><googleplay:owner><![CDATA[tamara@thebrandsider.com]]></googleplay:owner><googleplay:email><![CDATA[tamara@thebrandsider.com]]></googleplay:email><googleplay:author><![CDATA[Tamara Belair]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Growth doesn’t need to feel this hard]]></title><description><![CDATA[Reflections on my month of research & development]]></description><link>https://thebrandsider.com/p/growth-doesnt-need-to-feel-this-hard</link><guid isPermaLink="false">https://thebrandsider.com/p/growth-doesnt-need-to-feel-this-hard</guid><dc:creator><![CDATA[Tamara Belair]]></dc:creator><pubDate>Fri, 21 Nov 2025 16:44:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!sYXq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f9a7c8e-84eb-4c3f-8642-85abf0c13249_1456x1048.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>The Brandsider decodes how modern luxury brands become magnetic. Subscribe for case studies, or <a href="https://cal.com/thebrandsider/introductions">book an introductory call</a> to explore working together on your brand&#8217;s strategy, identity, or digital experience.</em></p>
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   ]]></content:encoded></item><item><title><![CDATA[The business of belonging]]></title><description><![CDATA[Notes on business models]]></description><link>https://thebrandsider.com/p/the-business-of-belonging</link><guid isPermaLink="false">https://thebrandsider.com/p/the-business-of-belonging</guid><dc:creator><![CDATA[Tamara Belair]]></dc:creator><pubDate>Fri, 17 Oct 2025 17:22:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!YeuN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F350e3665-5e2c-456c-bd32-54c3353e7f8d_1456x1048.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>The Brandsider decodes how brands build belonging. Subscribe for 5-minute case studies and strategy playbooks delivered every Thursday.</em></p>
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